Pasadena Strawberry Festival

History of the Pasadena Strawberry Festival

Strawberries, Strawberry Festival

In 1974 a small group of enthusiastic Pasadena citizens gathered in a tent on a football practice field for the opening of the Pasadena Historical Museum and celebrated San Jacinto Day with the very first Strawberry Festival.Strawberries, famous for their size and sweetness, were the first big business in Pasadena, Texas. As many as twenty-eight train carloads of strawberries a day left Pasadena loading sheds going as far north as Chicago and Kansas City. These strawberries not only brought premium prices, but also earned Pasadena the coveted title "Strawberry Capitol of the South."

Today, with over five hundred volunteers, the Pasadena Strawberry Festival continues to celebrate Pasadena's heritage on the 106-acre Pasadena Convention Center and Municipal Fairgrounds complex and attracts over 58,000 visitors (2009).

This three-day annual event provides fun, entertainment and activities for the entire family. Enjoy live entertainment, strawberries, food, arts and crafts, rides, specialty acts, historical demonstrations, childrens games and entertainment, beauty pageants, cook-offs, mud volleyball, the Worlds Largest Strawberry Shortcake and much more.


7902 Fairmont Parkway (at Red Bluff Rd.), Pasadena, TX 77507

Contact Office: 281-991-9500

Strawberry Festival

Strawberry Festival Dates

Click for Parade Information

Saturday, May 13th, 2017

The Parade route will start at 10:00 AM at the corner of Spencer & Shaver & proceed for one mile down Spencer, to Burke ending at the Memorial Stadium Parking Lot.

Click for BBQ Cook Off Information


The Strawberry Festival will be:

Friday, May 19th * 3pm-Midnight

Saturday, May 20th * 10am-Midnight

Sunday, May 21st * 10am-6pm


Shuttle Times:
Friday, May 19th * 6pm-1am

Saturday, May 20th * 10am-1am



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