Pasadena Strawberry Festival

History of the Pasadena Strawberry Festival

In 1974 a small group of enthusiastic Pasadena citizens gathered in a tent on a football practice field for the opening of the Pasadena Historical Museum and celebrated San Jacinto Day with the very first Strawberry Festival.Strawberries, famous for their size and sweetness, were the first big business in Pasadena, Texas. As many as twenty-eight train carloads of strawberries a day left Pasadena loading sheds going as far north as Chicago and Kansas City. These strawberries not only brought premium prices, but also earned Pasadena the coveted title "Strawberry Capitol of the South."

Today, with over five hundred volunteers, the Pasadena Strawberry Festival continues to celebrate Pasadena's heritage on the 106-acre Pasadena Convention Center and Municipal Fairgrounds complex and attracts over 58,000 visitors (2009).

This three-day annual event provides fun, entertainment and activities for the entire family. Enjoy live entertainment, strawberries, food, arts and crafts, rides, specialty acts, historical demonstrations, childrens games and entertainment, beauty pageants, cook-offs, mud volleyball, the Worlds Largest Strawberry Shortcake and much more.

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Strawberries, Strawberry Festival


7902 Fairmont Parkway
Pasadena, TX 77507

(at Red Bluff Rd.)

Contact Office: 281-991-9500

Strawberry Festival 2023 Intro